Custom Approach

download_lgo3For me, every ad hoc study is unique and it requires an individual approach to focus on the information you need and when you need it. My expertise enables me to play with different elements of research to design the most precise and cost-effective methodology.

Previously, I have worked on the projects in the areas of:

  • Brand Analysis and Tracking
  • Consumer and Shopper Path to Purchase
  • Consumer Trend and White Space Analysis
  • Strategy and Product Test and Optimization
  • Print/TV Advertising and Promotion Testing
  • Product development using conjoint analysis
  • Line optimization using TURF analysis
  • eCommerce Website Testing