Have you ever worked with full-service research companies? How satisfying was your experience? Were you happy with the processes and the ROI of the received insights? According to the latest GRIT report, only 55% of the clients are satisfied with their market research suppliers. And I don’t blame them.
I worked on both receiving and supplying end of the trade and I wasn’t always happy with what I was delivering to my clients. Supplier-side is always on a time crunch. I was often working on 5 to 7 projects at the same time, all with the conflicting timelines. Between managing these projects, a team of analysts, and communicating with programmers, I was happy to get the report out of the door. Often, I did not have enough time to sit and dig deeper into the data to find the golden nuggets. It wasn’t something that I was proud of. I was stressed out. My inner perfectionist was crying.
Then there was a client-side. It was a fantastic experience of learning the ecosystem and the processes of the actual consumption of the information and the insights. Even though I was content, I knew that I could do more. I saw a lot of companies who are yearning for information, but their budgets are not big enough to go with the conventional market research companies.
InLight InSight was born – a boutique quantitative research house carrying all the industry knowledge in one head. There are many advantages of working with an Independent Market Research Specialist starting from cost and finishing with quality and speed of work.
Independent Market Research Specialists don’t just start right out of the college. The majority has at least ten years of experience working in the field. Specialists have seen it all, and we know what works and what doesn’t. Moreover, a well-rounded specialist would understand both sides of the business to ensure that all stakeholders are satisfied.
There’s no office lease and expensive advertising, no salaries and team lunches. There is only a straight cost of the research and the time required to conduct the study. An experienced specialist would know where to get the best bang for the buck, would it be the design of the research or connections with survey programmers and panel companies.
Easy and Clear Communication
There’s no broken phone. There is no handing down from VP to a Research Manager to an Analyst, who later communicates with the rest of the departments involved in the process. When working with an Independent Specialist, you always stay in contact with just this person. This person gets wholly emerged in your business, the history of it and the problem on hand. As time passes, the communication becomes more relaxed because there is no need to repeat the same information over and over again.
Shorter Time and Flexibility
The right specialist takes pride in being agile. Clients are time-pressed more than ever. Most of the insights need to be “delivered yesterday.” Last-minute changing priorities and research objectives are becoming the norm. Because there is no communication between various departments, Independent Market Research Specialist can set up a study within days and pivot the direction of research within seconds.
Quality Rather Than Quantity
Empowering companies with information is the reason I got into research. I bet a lot of Market Research Specialists would agree that we are not robots that just produce reports. We are people who love helping companies know more about their customers and brands. The quality of the insights is far more critical than the number of projects that we take on. And it pays off. According to the latest GRIT report, clients are the most satisfied with the Market Research Consultants.
A famous Vienne diagram shows that you can only have two of the three aspects of research: good quality, fast or inexpensive. I agree to disagree. I believe that all three are easily achievable with the right expertise and attitude, and I cannot wait to prove it to you.
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