The power of unity is often ignored in advertising, revealing another myth of the advertising world. Some marketers assume that simultaneously doing several different brand campaigns to a broad audience would work better. They think it will be more effective… Read More Here’s Why You Shouldn’t Run Multiple Campaigns at

The advertising market is vast. Many myths of success exist that are not fact-based. Let’s bust another one today. One other belief in the industry is that focus needs to be on ad creativity and emotional engagement rather than its… Read More The Battle to Win the Consumer: Ad Relevance

When it comes to advertising, many myths are waiting to be debunked to create successful campaigns in the 21st century. One of the most dangerous myths for the industry is the notion of failing to evaluate advertising by its engagement… Read More Is Consumer’s Engagement with an Ad That Critical?

Over the past 15 years, our media consumption habits have changed dramatically. Since the first video, “Me at the zoo” was uploaded to YouTube, people started turning away from traditional pay-TV services to online video-on-demand platforms. 15 years later, and… Read More Now You Can Forget About Ad Test Predictive