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Now You Can Forget About Ad Test Predictive Modelling

Over the past 15 years, our media consumption habits have changed dramatically. Since the first video, “Me at the zoo” was uploaded to YouTube, people started turning away from traditional pay-TV services to online video-on-demand platforms. 15 years later, and 1 billion hours of YouTube are watched every day by 30 million users. It opened…

This is How You Cut Market Research Costs and Increase the Quality of an Insight

Have you ever worked with full-service research companies? How satisfying was your experience? Were you happy with the processes and the ROI of the received insights? According to the latest GRIT report, only 55% of the clients are satisfied with their market research suppliers. And I don’t blame them. I worked on both receiving and…