Jenna Alexandre
5 Reasons We Can Help Boost Productivity
Even market research companies sometimes face challenges with resource management, tight deadlines, or handling complex projects. We’ve...
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Jenna Alexandre
Oct 33 min read
Why Less is More in Advertising?
Some marketers believe they need to communicate all brand benefits to the consumers in the ad campaign to entice them to buy the brand....
Jenna Alexandre
Oct 22 min read
Here Why You Shouldn’t Run Multiple Campaigns at the Same Time
The power of unity is often ignored in advertising, revealing another myth of the advertising world. Some marketers assume that...
Jenna Alexandre
Oct 23 min read
A Story of Relevance and Why It Is Still Important
The advertising market is vast. Many myths of success exist that are not fact-based. Let’s bust another one today. There is a belief in...
Jenna Alexandre
Jun 2, 20232 min read
Consumer’s Ad Engagement - Is It That Critical?
When it comes to advertising, many myths are waiting to be debunked to create successful campaigns in the 21st century. One of the most...
Jenna Alexandre
Jun 2, 20233 min read
Now You Can Forget About Ad Test Predictive Modelling.
Over the past 15 years, our media consumption habits have changed dramatically. Since the first video, "Me at the zoo" was uploaded to...
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